Comments on: People who do things so well you find yourself thinking up ways you could do business with them http://bonhom.ie/2006/02/people-who-do-things-so-well-you-find Tue, 12 Oct 2010 23:37:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: keith bohanna http://bonhom.ie/2006/02/people-who-do-things-so-well-you-find#comment-96 keith bohanna Wed, 22 Feb 2006 10:44:06 +0000 http://81.17.252.110/~dermod/2006/02/people-who-do-things-so-well-you-find-yourself-thinking-up-ways-you-could-do-business-with-them.html#comment-96 It does seem strange when you write it Dermod!<br/><br/>And yet it makes sense. Firstly because spending money is a gratifying thing to do. Rightly or wrongly!<br/><br/>More importantly because spending money can be a value statement and so you are making a personal affirmation when you do purchase from someone you like/respect that this is the service you require from the marketplace. And so working on ways to justify such a purchase hits all the right buttons.<br/><br/>And the opposite statement is not difficult to identify with at all - don't you just hate the thought of giving money to someone whose service is lousy!<br/><br/>keith It does seem strange when you write it Dermod!

And yet it makes sense. Firstly because spending money is a gratifying thing to do. Rightly or wrongly!

More importantly because spending money can be a value statement and so you are making a personal affirmation when you do purchase from someone you like/respect that this is the service you require from the marketplace. And so working on ways to justify such a purchase hits all the right buttons.

And the opposite statement is not difficult to identify with at all – don’t you just hate the thought of giving money to someone whose service is lousy!

keith

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